Privacy Policy

Last updated: May 11, 2026


Introduction

This Privacy Policy (our “Privacy Policy”) supplements The American Baby Company, Inc. and/or its subsidiaries’ (“Company,” “we,” “us,” and “our”) Terms of Service and describes how Company and Medical Groups collect, use, maintain, protect, and disclose Personal Data about you through the use of the Services. By “Personal Data,” or “Personal Information,” we mean information that is personally identifiable to you.

Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Data and how we will treat it. If you do not agree with this Privacy Policy, your choice is to not use the Services. By accessing or using the Services, you agree to this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

This Privacy Policy applies to information we collect about individual consumers, such as general website visitors (“Individuals”) as well as information we collect about the personnel of our business partners, including vendors and business customers, in business-to-business interactions (“Business Contacts”). However, this Privacy Policy does not apply to information about our current/former employees, applicants, and other individuals who interact with us for employment-related purposes. This Privacy Policy also does not apply to data that we handle on behalf of and under the instructions of our business customers (as a processor).

Whenever you interact with us on behalf of another individual or entity, such as if you refer a friend to us, you must obtain their consent (or have the legal authority without consent) to share their Personal Data with us.


Protected Health Information

Please see the Medical Groups’ Notice of Privacy Practices to understand how we protect, use and disclose your protected health information as defined under the Health Insurance Portability and Accountability Act of 1996 and related laws and regulations (“HIPAA”). If your Personal Data is protected health information, we treat the protected health information in accordance with HIPAA and the Notice of Privacy Practices. To the extent this Privacy Policy conflicts with our HIPAA obligations or the Notice of Privacy Practices, we comply with HIPAA obligations or the Notice of Privacy Practices.


Children Under the Age of 18 and Majority

The Services are not intended for children under the age of 18. Children under the age of 18 are strictly prohibited from using the Services. We do not knowingly collect Personal Data from persons who are under the age of 18. If you are under the age of 18, do not use or provide any information on the Services or on or through any of their features, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under the age of 18, we will delete that information. If you believe we might have any Personal Data from a child under the age of 18, please contact us at support@americanbabyco.com.

If you access or use the Services, you represent and warrant that you are either at least 18 years old or otherwise have adequate authority and capacity to consent to use the Services under applicable state laws, federal laws or the authorization of a parent or legal guardian who agrees to be bound by the Terms and this Privacy Policy. If you are under 18 and lack sufficient authority to access or use the Services, do not use or provide any information on the Services.


Personal Data We Collect About You

We may collect the following types of Personal Data about you. Except as otherwise specified, we may collect this Personal Data from both Individuals and Business Contacts.

  • Identifiers, such as your name, email address, physical address, telephone number, business contact information, and device identifiers (e.g., cookie IDs and IP address).

  • Records about you, such as signatures; physical characteristics or a description of you; the content, timing and method of communications you have with us, such as online chats, calls, and emails; and information you share with or upload to our Digital Properties, such as reviews and comments.

  • Demographic information, such as age (including birthdates) and gender.

  • Commercial information, such as information related to your transactions; products or services purchased, obtained, or considered; subscription information; or other purchasing or consuming histories or tendencies.

  • Internet or other electronic network activity information, such as your browsing history, search history, preference information (including marketing and purchasing preferences), account settings (including any default preferences), and other information regarding your interactions with and use of the Digital Properties. For more information about cookies and other device data, please see Cookies and Other Tracking Technologies.

  • Non-precise geolocation data, such as your location as derived from your IP address.

  • Audio, electronic, visual, or other sensory information, such as photographs and audio/video recordings.

  • Professional or employment-related information (for Business Contacts), such as job title; organization; professional licenses, credentials, or affiliations; and other professional information.

  • Education information (for Business Contacts).

  • Inferences drawn from any of the information we collect about your preferences or behavior, including to assess the level of interest in our products and services based on frequency of visits and contact and determine your preferred frequency for receiving offers.

  • Sensitive Personal Data, including the following:

    • Social Security number, driver’s license number, or passport number.

    • Account log-in information.

    • Precise geolocation.

    • Racial or ethnic origin, political opinions, religious or philosophical beliefs, or union membership.

    • Content of mail, email, and text messages where we are not the intended recipient (such as messages that we host as a Controller but are not sent to us).

    • Genetic data.

    • Biometric data processed for the purpose of uniquely identifying you.

    • Information about your health.

    • Medical or health insurance information, including insurance policy number.

    • Information concerning your sex life or sexual orientation.

    • Citizenship, citizenship status, or immigration status.

  • The following types of data, as defined below in the Section titled Collection, Use, and Disclosure of Fertility and Reproductive Health Data:

    • Fertility and Reproductive Health Data.

    • Biological specimen information.

    • Cryopreservation records.

    • Assisted reproductive technology (ART) records.

    • Partner and donor information

  • How We Collect Your Personal Data

We collect Personal Data about you from the following sources:

  • Directly from you. We may collect Personal Data you provide to us directly, such as when you contact us through our Digital Properties; interact with us in person; sign up for offers or newsletters; communicate with us; place or customize orders; or sign up for an account or other services.

  • Data collected automatically and through tracking technologies. We may automatically collect information or inferences about you; such as through cookies and other tracking technologies, when you interact with our Digital Properties. This may include information about how you use and interact with our Digital Properties, information about your device, and internet usage information. For more information about cookies and other tracking technologies, please see Cookies and Other Tracking Technologies.

  • From third parties. We may collect Personal Data from third parties, such as service and content providers, our affiliated companies and subsidiaries, business partners, data brokers, social media companies or other parties who interact with us.

  • From publicly available sources. We may collect Personal Data about you from publicly available sources, such as public profiles and websites.

We may combine information that we receive from the various sources described in this Privacy Policy, including third party sources, and use or disclose the combined information for the purposes identified below.


Personal Data Collected Through and Use of Automatic Data Collection Technologies and Cookies

Our Digital Properties and authorized third parties use cookies and other tracking technologies to collect information about you, your device, and how you interact with our Digital Properties. This section contains additional information about:

  • The types of tracking technologies we use and the purposes for which we use them

  • The types of information we collect using these technologies

  • How we disclose or make information available to others

  • Choices you may have regarding these technologies

  • Types of cookies and tracking technologies we use

We and the third parties that we authorize may use the following tracking technologies:

  • Cookies, which are a type of technology that install a small amount of information on a user’s computer or other device when they visit a website. Some cookies exist only during a single session and some are persistent over multiple sessions over time.

  • Pixels, web beacons, and tags, which are types of code or transparent graphics. In addition to the uses described below, these technologies provide analytical information about the user experience and help us customize our marketing activities. In contrast to cookies, which are stored on a user’s computer hard drive, pixels, web beacons, and tags are embedded invisibly on web pages.

  • Session replay tools, which record your interactions with our Digital Properties, such as how you move throughout our Digital Properties and engage with our webforms. In addition to the uses described below, this information helps us improve our Digital Properties and identify and fix technical issues visitors may be having with our Digital Properties.

  • Embedded scripts and SDKs, which allow us to build and integrate custom apps and experiences on our Digital Properties.

  • Purposes for using these technologies

We and authorized third parties use these technologies for purposes including:

  • Personalization, such as remembering language preferences and pages and products you have viewed in order to enhance and personalize your experience when you visit our Digital Properties;

  • Improving performance, such as maintaining and improving the performance of our Digital Properties;

  • Analytics, such as analyzing how our websites are used. For example, we use Google Analytics to help us improve the user experience. Google Analytics may use cookies and other tracking technologies to perform their services. To learn how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners;

  • Advertising, such as conducting advertising and content personalization on our Digital Properties and those of third parties; tracking activity over time and across properties to develop a profile of your interests and advertise to you based on those interests (“interest-based advertising”); providing you with offers and online content that may be of interest to you; and measuring the effectiveness of advertising campaigns and our communications with you, including identifying how and when you engage with one of our emails; and

  • Security, such as preventing fraud and malicious behavior.

  • Information collected

These tracking technologies collect data about you and your device, such as your IP address, location (both approximate and precise) cookie ID, device ID, Ad ID, operating system, browser used, browser history, search history, and information about how you interact with our Digital Properties (such as pages on our Digital Properties that you have viewed).


Disclosures of your information

We may disclose information to third parties or allow third parties to directly collect information using these technologies on our Digital Properties, such as social media companies, advertising networks, companies that provide analytics including ad tracking and reporting, security providers, and others that help us operate our business and Digital Properties.


Your choices

Some of the third parties we work with participate with the Digital Advertising Alliance (“DAA”) and Network Advertising Initiative (“NAI”). The DAA and NAI provide mechanisms for you to opt out of interest-based advertising performed by participating members at http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/. We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. You may also click on the AboutAds icon on a Company advertisement and follow the instructions on how to opt out.

You can also refuse or delete cookies using your browser settings. If you refuse or delete cookies, some of our Digital Properties’ functionality may be impaired. Please refer to your browser’s Help instructions to learn more about how to manage cookies and the use of other tracking technologies. If you change computers, devices, or browsers; use multiple computers, devices, or browsers; or delete your cookies, you may need to repeat this process for each computer, device, or browser. Opting out of interest-based advertising will not opt you out of all advertising, but rather only interest-based advertising from us or our agents or representatives.

Some browsers have incorporated Do Not Track (“DNT”) preferences.  At this time, we do not honor Do Not Track signals.

  • Disclosure of Your Personal Data

We may disclose Personal Data to third parties, including the categories of recipients described below:

  • Affiliates and subsidiaries, including parent entities, corporate affiliates, subsidiaries, business units, and other companies that share common ownership.

  • Service providers that work on our behalf to provide the products and services you request or support our relationship with you, such as IT providers, internet service providers, web hosting providers, data analytics providers, and companies that provide business support services, financial administration, or event organization.

  • Professional consultants, such as accountants, lawyers, financial advisors, and audit firms.

  • Vendors necessary to complete transactions you request, such as shipping companies and logistics providers.

  • Law enforcement, government agencies, and other recipients, when required by law. for legal, security, or safety purposes, such as when we share information to comply with law or legal requirements, to enforce or apply our Terms of Service and other agreements or policies; and to protect ours, our customers’, or third parties’ safety, property, or rights.

  • Other entities in connection with a corporate transaction, such as if we acquire, or sell or transfer all or a portion of our business or assets including through a sale in connection with bankruptcy and other forms of corporate change.

  • Business partners that may use Personal Data for their own purposes, such as:

  • Advertisers, ad platforms and networks, and social media platforms;

  • Third parties whose cookies and tracking tools we use as described in this Privacy Policy;

  • Commercial data partners to whom we make information available for their own marketing purposes; and

  • Partners who work with us on promotional opportunities, including co-branded products and services.

Where required by law, we will obtain your consent prior to disclosing your Personal Data to our business partners. Where recipients use your Personal Data for their own purposes independently from us, we are not responsible for their privacy practices or personal data processing policies. You should consult the privacy notices of those third-party services for details on their practices.

  • The public, such as when you have an opportunity to make comments regarding us or our products that we may share with the public, including comments on our blog posts and reviews on our product pages. Any Personal Data in comments, reviews, or other content that you share in public areas of our Digital Properties may be read, collected, or used by other users or the public.

  • Entities to which you have consented to the disclosure.

We may use Personal Data for the following purposes:

  • To provide products and services to you, making our Digital Properties, products and services available to you; such as registering, verifying, and maintaining your account with us; providing and delivering you the goods and services you request; providing customer service; processing or fulfilling orders and transactions (including processing payments); verifying customer information and eligibility for certain programs or benefits; communicating with you (including soliciting feedback or responding to requests, complaints, and inquiries); hosting informational webinars; and providing similar services or otherwise facilitating your relationship with us.

  • For our internal business purposes, such as operating our Digital Properties and customizing the content; maintaining internal business records, such as accounting, document management and similar activities; enforcing our policies and rules; management reporting; auditing; and IT security and administration.

  • For our internal research and product improvement purposes, such as verifying or maintaining the quality or safety of our products or services; improving our products or services; designing new products and services; evaluating the effectiveness of our advertising or marketing efforts; and debugging and repairing errors with our systems, networks, and equipment.

  • For legal, safety or security reasons, such as complying with legal, reporting, and similar requirements; investigating and responding to claims against us, our personnel, and our customers; for the establishment, exercise or defense of legal claims; protecting our, your, our customers’, and other third parties’ safety, property or rights; detecting, preventing, and responding to security incidents and health and safety issues (including managing spread of communicable diseases); and protecting against malicious, deceptive, fraudulent, or illegal activity.

  • In connection with a corporate transaction, such as if we acquire, or sell or transfer all or a portion of our business or assets including through a sale in connection with bankruptcy and other forms of corporate change.

  • For marketing and targeted advertising, such as marketing our products or services or those of our affiliates, business partners, or other third parties. For example, we may use Personal Data we collect to personalize advertising to you (including by developing product, brand, or services audiences and identifying you across devices/sites); to analyze interactions with us or our Digital Properties; or to send you newsletters, surveys, questionnaires, promotions, or information about events or webinars. You can unsubscribe to our email marketing via the link in the email, or by contacting us using the information in the Contact Information section below.

We may use anonymized, de-identified, or aggregated information for any purpose permitted by law.

  • Choices About How We Use and Disclose Your Personal Data

We offer you choices on how you can opt out of our use of tracking technology, disclosure of your Personal Data for our advertising to you, and other targeted advertising.

We strive to provide you with choices regarding the Personal Data you provide to us. We have the following mechanisms to provide you with control over your Personal Data:

  • Tracking Technologies and Advertising. You can set your browser or operating system to refuse all or some cookies or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Services may then be inaccessible or not function properly.

  • Promotional Offers from Company. If you do not wish to have your email address used by Company to promote our own products and services, you can opt-out at any time by clicking the unsubscribe link at the bottom of any email or other marketing communications you receive from us or by contacting us. This opt out does not apply to information provided to Company as a result of a Service purchase or your use of our Services.

  • Targeted Advertising. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads, but they will not be based on your online activity. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the NAI on its website.

We do not control the collection and use of your information collected by third parties as described in our Terms of Service. These third parties may aggregate the information they collect with information from their other customers for their own purposes.

  • Your Rights Regarding Your Personal Data

You can review and change your Personal Data by logging into the Services and changing your Account information. You may also contact us at support@americanbabyco.com regarding any of your rights under applicable state laws; any changes or errors in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible; or to delete your Account. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

See state-specific sections below on your rights under specific state laws.

  • Data Security

Information transmitted over the Internet is not completely secure, but we do our best to protect your Personal Data. The safety and security of your information also depends on you. Where you have chosen a password for the use of the Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. We use encryption technology for information sent and received by us.

Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to the Services. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services or in your operating system.

  • Washington and Nevada Individuals.

For individuals in Washington and Nevada, please refer to our Consumer Health Data Privacy Policy for additional information about the processing of your Personal Data that is “consumer health data” as defined under those laws.

  • California Individuals.

For individuals in California, you have rights under the California Consumer Privacy Act of 2018. Please see additional information below that is intended to satisfy our obligations under the CCPA to disclose certain information to you.

Personal Information We Collect About You. In the preceding 12 months, we have collected the following categories and specific types of consumer personal information:

Categories of Personal Information

Specific Types of Personal Information Collected

Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers)

See Personal Data We Collect About You

Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, their name, signature, physical characteristics or description, address, telephone number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

See Personal Data We Collect About You

Characteristics of protected classifications under California or federal law

See Personal Data We Collect About You

Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies)

See Personal Data We Collect About You

Biometric information

See Personal Data We Collect About You

Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with an Internet Website, application, or advertisement)

See Personal Data We Collect About You

Geolocation data

See Personal Data We Collect About You

Audio, electronic, visual, thermal, olfactory, or similar information

See Personal Data We Collect About You

Professional or employment-related information

See Personal Data We Collect About You

Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (FERPA)

None

Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

See Personal Data We Collect About You

Sensitive Personal Information

See Personal Data We Collect About You

How Your Personal Information is Collected. We collect most of this personal information directly from you—in person, by telephone, text or email and/or via our website and apps. See How We Collect Your Personal Data and Personal Data Collected Through and Use of Automatic Data Collection Technologies.

Why We Use Your Personal Information. We collect and/or share consumer personal information for the business purposes described in How We Use Your Personal Data and Disclosure of your Personal Data.

Who We Share Your Personal Information With. In the preceding 12 months, we have sold or shared consumers’ personal information as described in Disclosure of your Personal Data.

Categories of Personal Information We Sold or Shared. In the preceding 12 months, we have sold or shared the following categories of personal information: identifiers; Information that identifies, relates to, describes, or is capable of being associated with, a particular individual as described in Disclosure of your Personal Data. While we do not intentionally sell your personal information for monetary consideration, it is possible that some of our data sharing practices could be deemed a sale under the CCPA.

Categories of Personal Information We Disclosed for a Business Purpose. In the preceding 12 months, we have disclosed the following categories of personal information for a business purpose: identifiers; Information that identifies, relates to, describes, or is capable of being associated with, a particular individual as described in Disclosure of your Personal Data.

How Long Your Personal Information Will Be Kept. We will keep your personal information while you have an account with us or while we are providing Services to you. Thereafter, we will keep your personal information for as long as is necessary:

  • To respond to any questions, complaints or claims made by you or on your behalf;

  • To show that we treated you fairly; or

  • To keep records required by law.

We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information.

When it is no longer necessary to retain your personal information, we will delete or anonymize it.

Your Rights Under the CCPA. You have the right under the California Consumer Privacy Act of 2018 (CCPA), and certain other privacy and data protection laws, as applicable, to exercise free of charge:

Disclosure of Personal Information We Collect About You

You have the right to know, and request disclosure of:

• The categories of personal information we have collected about you, including sensitive personal information;

• The categories of sources from which the personal information is collected;

• Our business or commercial purpose for collecting, selling, or sharing personal information;

• The categories of third parties to whom we disclose personal information, if any; and

• The specific pieces of personal information we have collected about you.

Please note that we are not required to:

• Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained;

• Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information; or

• Provide the personal information to you more than twice in a 12-month period.

Disclosure of Personal Information Sold, Shared, or Disclosed for a Business Purpose

In connection with any personal information we may sell, share, or disclose to a third party for a business purpose, you have the right to know:

• The categories of personal information about you that we sold or shared and the categories of third parties to whom the personal information was sold or shared; and

• The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom the personal information was disclosed for a business purpose.

You have the right to opt-out of the sale of your personal information or sharing of your personal information for targeted behavioral advertising. If you exercise your right to opt-out of the sale or sharing of your personal information, we will refrain from selling or sharing your personal information, unless you subsequently provide express authorization for the sale or sharing of your personal information.

To opt-out of the sale or sharing of your personal information, contact us at support@americanbabyco.com.

Right to Limit Use of Sensitive Personal Information

You have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to:

Perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services;

To perform the following services: (1) Helping to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for these purposes; (2) Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a consumer’s current interaction with the business, if the consumer’s personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer’s experience outside the current interaction with the business; (3) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business; and (4) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business; and

  • As authorized by further regulations.

You have a right to know if your sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

• Delete your personal information from our records; and

• Direct any service providers or contractors to delete your personal information from their records.

• Direct third parties to whom the business has sold or shared your personal information to delete your personal information unless this proves impossible or involves disproportionate effort.

Please note that we may not delete your personal information if it is reasonably necessary to:

• Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;

• Help to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for those purposes;

• Debug to identify and repair errors that impair existing intended functionality;

• Exercise free speech, ensure the right of another consumer to exercise their right of free speech, or exercise another right provided for by law;

• Comply with the California Electronic Communications Privacy Act;

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;

• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

• Comply with an existing legal obligation; or

• Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Right of Correction

If we maintain inaccurate personal information about you, you have the right to request us to correct that inaccurate personal information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information.

Protection Against Retaliation

You have the right to not be retaliated against by us because you exercised any of your rights under the CCPA. This means we cannot, among other things:

• Deny goods or services to you;

• Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;

• Provide a different level or quality of goods or services to you; or

• Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Please note that we may charge a different price or rate or provide a different level or quality of Services to you, if that difference is reasonably related to the value provided to our business by your personal information. We may also offer loyalty, rewards, premium features, or discounts consistent with these rights or payments as compensation, for the collection of personal information, the sale of personal information, or the retention of personal information.

How to Exercise Your Rights. If you would like to exercise any of your rights as described in this Privacy Policy, you can do so by contacting us at support@americanbabyco.com.

Please note that you may only make a CCPA-related data access or data portability disclosure request twice within a 12-month period.

To exercise your rights, you will need to provide us with:

  • Enough information to identify you (e.g., your full name, address, and account information);

  • Proof of your identity and address (e.g., a copy of your driving license or passport and a recent utility or credit card bill); and

  • A description of what right you want to exercise and the information to which your request relates.

We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person’s behalf.

Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.

  • Individuals in Other States

You may have rights under other state consumer privacy laws, including Colorado, Connecticut, Oregon, Texas, Utah, Florida, and Virginia. Please contact us at support@americanbabyco.com if you have questions or would like to exercise a right under these laws.

  • International Users

The Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. Any information you provide to us through use of the Services may be stored and processed, transferred between and accessed from the United States and other countries that may not guarantee the same level of protection of Personal data as the one in which you reside. However, we will handle your Personal Data in accordance with this Privacy Policy regardless of where your Personal Data is stored/accessed.

  • Changes to Our Privacy Policy

We may change this Privacy Policy at any time. If we make material changes to how we treat our Users’ Personal Data, we will notify you by email to the email address specified in your account and/or through a notice on the Services’ home page and invite you to review (and accept, if necessary) the changes. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you and for periodically visiting the Services and reviewing this Privacy Policy to check for any changes.

  • Collection, Use, and Disclosure of Fertility and Reproductive Health Data

Scope of This Section. This section applies to Personal Data we collect that relates to your fertility, reproductive health, or biological materials in connection with the Services. This section supplements the other provisions of this Privacy Policy. To the extent any provision in this section conflicts with another provision of this Privacy Policy, this section controls with respect to fertility and reproductive health data.

Fertility and Reproductive Health Data We Collect. In the course of providing the Services, we and the Medical Groups may collect the following categories of fertility and reproductive health data about you:

  • Reproductive health history, including menstrual cycle data, prior pregnancies and outcomes, fertility diagnoses (such as polycystic ovary syndrome, diminished ovarian reserve, endometriosis, or unexplained infertility), and history of sexually transmitted infections relevant to treatment.

  • Fertility treatment information, including treatment plans, consultation notes, ovarian stimulation protocols, medication names, dosages, administration schedules, and treatment responses.

  • Assisted reproductive technology (ART) records, including in vitro fertilization (IVF) cycle data, egg retrieval results (including oocyte count and maturity), fertilization outcomes, embryo grading and development data, and transfer or implantation records.

  • Cryopreservation records, including data related to the freezing, storage, status, thawing, and disposition of oocytes (eggs), embryos, and reproductive tissue, as well as storage facility information and consent records related to cryopreserved materials.

  • Laboratory and diagnostic data, including hormone levels (such as AMH, FSH, LH, estradiol, and progesterone), blood work, ultrasound measurements (such as antral follicle count), semen analysis results, genetic screening or testing results (such as PGT-A, PGT-M, or carrier screening), and other diagnostic results.

  • Biological specimen information, including records of biological samples collected, stored, transported, or disposed of in connection with your treatment, and chain-of-custody records for those specimens.

  • Partner and donor information, including limited identifying and medical information about a reproductive partner or gamete donor to the extent that information is part of your treatment record.

  • Prescription and medication data, including fertility medications prescribed, dispensed, or shipped to you through the Services or the Pharmacies.

  • Reproductive health goals and preferences, including your stated goals for treatment (such as egg freezing for fertility preservation, IVF with intent to conceive, or embryo banking), family-building preferences, and decisions regarding the future disposition of cryopreserved materials.

  • Telehealth consultation data, including the content of video, audio, or text-based consultations with Providers regarding your reproductive health, and any photographs, images, or files you share with Providers through the Services.

    • How We Collect Fertility and Reproductive Health Data. We collect this data from the following sources:

  • Directly from you, when you create an account, complete intake questionnaires, respond to Provider questions, submit health history forms, upload documents, or communicate with us or the Medical Groups through the Services.

  • From the Medical Groups and Providers, when Providers record clinical observations, diagnoses, treatment decisions, laboratory orders, prescriptions, or consultation notes in connection with your care.

  • From laboratories and diagnostic facilities, when test results, specimen records, or diagnostic reports are transmitted to us or to the Medical Groups through the Services.

  • From Pharmacies, when prescription fulfillment records, shipping confirmations, or medication-related information is processed through the Services.

  • From cryopreservation storage facilities, when storage status, specimen inventory records, or disposition-related information is communicated in connection with your cryopreserved materials.

    • How We Use Fertility and Reproductive Health Data. We use fertility and reproductive health data for the following purposes:

  • Treatment and care coordination. To enable the Medical Groups and Providers to deliver fertility and reproductive medicine services to you, including diagnosis, treatment planning, medication management, ART procedures, cryopreservation, and follow-up care.

  • Service delivery. To operate and maintain the Services, process your orders and subscriptions, facilitate prescription fulfillment, coordinate shipments of medications and supplies, manage your account, and communicate with you about your treatment and the Services.

  • Payment processing. To process payments for fertility treatments, cryopreservation storage fees, laboratory services, prescription products, and other Services.

  • Quality improvement and clinical outcomes. To evaluate and improve the quality and effectiveness of the fertility services offered through the Services, including analyzing aggregate, de-identified treatment outcomes and clinical data.

  • Compliance with legal obligations. To comply with applicable federal and state laws, including HIPAA (to the extent applicable), state reproductive health privacy laws, laboratory reporting requirements, and other regulatory obligations.

  • Communication. To send you treatment-related messages, appointment reminders, medication and refill notifications, storage renewal notices for cryopreserved materials, and other transactional communications related to the Services.

  • With your consent. For purposes you separately authorize, such as research participation or sharing records with external providers at your direction.

We do not use your fertility and reproductive health data for targeted advertising. We do not sell your fertility and reproductive health data.

  • How We Share Fertility and Reproductive Health Data. We may share fertility and reproductive health data with the following categories of recipients and for the following purposes:

  • Medical Groups and Providers, to deliver clinical care, perform consultations, prescribe medications, and manage your treatment.

  • Pharmacies, to fulfill prescriptions for fertility medications and related products.

  • Laboratories and diagnostic facilities, to process laboratory tests, genetic screenings, and diagnostic procedures ordered by your Provider.

  • Cryopreservation storage facilities, to manage the storage, transfer, and disposition of your oocytes, embryos, or reproductive tissue.

  • Service providers and processors, including technology infrastructure providers, payment processors, and customer support vendors that assist us in operating the Services, subject to contractual obligations to protect the confidentiality of your data.

  • Your designated recipients, including other health care providers, partners, or individuals to whom you direct us to send your records or information.

  • Legal and regulatory authorities, where required by applicable law, valid court order, or regulatory process. See "Reproductive Health Data and Law Enforcement" below for additional information.

We do not share your fertility and reproductive health data with advertisers, data brokers, or commercial data partners.

  • Reproductive Health Data and Law Enforcement. We recognize the sensitive nature of reproductive health data in the current legal environment. Our approach to law enforcement requests involving fertility and reproductive health data is as follows:

  • We will not voluntarily disclose your fertility or reproductive health data to law enforcement absent a valid legal obligation to do so.

  • We will evaluate any subpoena, court order, or legal process seeking your reproductive health data in consultation with legal counsel before producing any information.

  • We will not disclose your reproductive health data in response to legal process from another state that seeks to impose liability for reproductive health care services that are lawful in the state where the services were provided, unless compelled by a valid court order from a court with jurisdiction.

  • Where legally permitted, we will notify you before disclosing your reproductive health data in response to legal process so that you have the opportunity to seek a protective order or other legal remedy.

    • Cryopreservation Data. If you use egg freezing, embryo cryopreservation, or other specimen storage services through the Services, the following additional practices apply:

  • We maintain records related to the collection, freezing, storage location, storage duration, and disposition of your cryopreserved materials. These records are part of your treatment record.

  • We may share cryopreservation records with third-party storage facilities to the extent necessary to maintain, monitor, or transfer your cryopreserved materials.

  • If you provide disposition instructions for your cryopreserved materials (such as continued storage, thawing and disposal, donation to research, or transfer to another facility), we will maintain records of those instructions and share them with the applicable storage facility.

  • Disposition of cryopreserved materials involving more than one individual (for example, shared embryos) may require consent or authorization from all parties with a legal interest. We will follow applicable law and the consent forms you have executed in determining how disposition requests are handled.

    • Biological Specimen Records. We maintain chain-of-custody records for biological specimens collected, transported, or stored in connection with your treatment. These records include specimen identification, collection date and time, handling personnel, storage conditions, and transfer or disposal information. We treat specimen records as part of your fertility and reproductive health data and apply the same protections described in this section.

    • Genetic Data. If you undergo genetic testing or screening in connection with your fertility treatment (such as preimplantation genetic testing, carrier screening, or karyotyping), the results are part of your fertility and reproductive health data. We apply the following additional protections to genetic data:

  • Genetic data will be used only for purposes directly related to your fertility treatment, care coordination, or as you separately authorize.

  • We will not use genetic data for underwriting, coverage, or eligibility determinations.

  • We will not share genetic data with employers, insurers, or other third parties except as required by law or as you expressly authorize.

    • Partner and Donor Data. If your treatment involves a reproductive partner or gamete donor, we may collect and maintain limited information about that individual as part of your treatment record. Each individual's data is subject to separate privacy protections. We will not disclose a partner's or donor's information to you, or your information to a partner or donor, without the applicable individual's authorization, except as required by law or as necessary for treatment with appropriate consent.

    • Retention of Fertility and Reproductive Health Data. We retain fertility and reproductive health data for as long as necessary to provide the Services, fulfill the purposes described in this section, and comply with our legal obligations. Specific retention considerations include:

  • Active treatment records are retained for the duration of your treatment relationship and for the period required by applicable medical record retention laws in the state where services were provided.

  • Cryopreservation records are retained for as long as your materials remain in storage and for the legally required period after final disposition.

  • Laboratory and genetic testing results are retained in accordance with applicable clinical laboratory and state medical record retention requirements.

  • Billing and payment records related to fertility services are retained as required by applicable tax and financial record retention laws.

When retention is no longer required, we will delete or de-identify your fertility and reproductive health data in accordance with our standard data deletion practices and applicable law.

  • Your Rights. You may exercise the following rights with respect to your fertility and reproductive health data, subject to applicable law and any exceptions:

  • Access and copy. Request access to and a copy of your fertility and reproductive health data.

  • Correction. Request correction of inaccurate fertility and reproductive health data.

  • Deletion. Request deletion of your fertility and reproductive health data, subject to applicable legal retention requirements and the rights of other individuals (for example, shared embryo records).

  • Withdrawal of consent. Withdraw your consent to specific uses of your fertility and reproductive health data. Withdrawal of consent does not affect the lawfulness of processing performed before withdrawal, and certain data may be retained as required by law.

  • Restrict disclosure. Request that we restrict disclosure of your fertility and reproductive health data to specific parties.

To exercise any of these rights, contact us at [insert email address]. We will respond to verified requests within the timeframe required by applicable law.


Contact Information

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy or otherwise need to contact us, you may contact us at the contact information below:

support@americanbabyco.com

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